It was a fantastic experience for IDF Marketing to meet George Lee and the team of RTE’s radio show “The Business” last Saturday morning. Kevin Meaney, founder of IDF Marketing, discussed the importance of Online Reputation Management in today’s “Reputation Economy”. If you would like to find out more about Reputation Management for your company…

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Samsung’s mobile communication division president, J.K. Shin, has revealed that the company aims to sell 380 million handsets and double sales of its smartphones this year. In order to kick-start this dream becoming reality, they have launched the Samsung Galaxy Beam – a smartphone that has the distinctive feature of also being a projector. The…

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KFC Australia recently gave its consumers a good reason to become a fan of its Facebook page when it launched a competition for those who liked their page. The fast-food chain entered all those who liked its page into a draw, with the prize being a KFC party in Australia for the winner and 100…

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Sony have released the eight-generation handheld portable console, the PS Vita, and along with it, a commercial that truly defines the aura of PlayStation. Playstation commercials are renowned for their mixture of fantasy infused with reality in a surreal fashion, underlined by a philosophical-laden narration. This new advertisement continues this trend, with the characters breaking…

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In 2006, Dove began their ‘Campaign For Real Beauty’ with their ‘Evolution’ video, which in kick-started a complete overhaul in the image of the brand and has dictated how it has presented itself to this day. The video was one of the was the first viral videos to serve the purpose of marketing a company….

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Peugeot recently released an interactive video through their Youtube channel, promoting their new 208 series. The video has two main themes: ‘letting your body drive’, which is akin to trusting your instinct, and the idea that everything moves in a circle, meaning that you are a product of your actions. The commercial places the lead…

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A video released last summer, portraying Gmail in a negative light whilst promoting Microsoft Office365, hinted that Microsoft are running something of a smear campaign against their rivals. Although it had not been uploaded to Microsoft’s website or released by their Youtube channel, it was professionally filmed, and was believed to be the work of…

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Facebook have revealed that the Timeline feature that they have introduced for individual users’ profiles since the end of last year, will be available for brands and company pages by the end of this month. The launch will coincide with a Facebook marketing event in New York. This is a important time for brands right…

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American beer company New Belgium revealed in a recent survey of their 400,000 Facebook fans, Twitter followers and Youtube subscribers that each customer spends an average of $260 on their products each year. This works out to be $50.7 million from their entire Facebook fan-base, which is an incredible return from their annual social media…

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In a new study conducted by GMR Marketing, it was revealed that sports fans are ten times more likely to check news regarding their favourite sport or team online rather than sports radio, and over three times more likely than finding out via TV. In the majority of these cases, it is not internet sports…

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