On Sunday April 1st, World Wrestling Entertainment (WWE) will hold its 28th annual showcase event, Wrestlemania, in Miami, Florida. Over the past 12 months, WWE have embraced social media outlets such as Facebook, Twitter and Youtube so much, that during their weekly shows and monthly pay-per-view events they dominate the top trending topics on each…

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Recently, Facebook brought in the function to classify some of your Facebook friends as ‘acquaintances’, meaning that you would receive less updates from those connections. However, two people from the University of Texas have taken it a step further; the ability to list enemies. This app enables the user to declare friends, pages, groups or…

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Madonna is one of the few high-profile celebrities not to have an official Twitter account, despite having 9 million subscribers on her Facebook page. However, this week she opened her Twitter account in a Q&A session with her fans, in order to promote her 12th studio album, MDNA. The account (@MadonnaMDNAday) accumulated almost 40,000 fans…

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It was a great experience today for IDF Marketing to sit on the review panel for LIT’s new courses in relation to Multimedia & Software Development. Google+

A recent study, focusing on social media influence, has found that social media influence-trackers like Klout do not really measure influence like they would claim to do. The report’s founder, Brian Solis, says a user’s social media score actually measures the “capacity to influence.” This contradicts Klout’s claims that it has an algorithm to measure…

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An increasing number of our clients are on the verge of a nervous breakdown due to not being able to download US apps for their smartphone from outside the US. In a nutshell you will have to set up a US apple ID to download any US free app you would like to have on…

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In March 2010, the pinboard-styled social photo-sharing website Pinterest was launched by Ben Silbermann. Nine months later the site had a commendable 10,000 users, but it was in 2011 that Pinterest really began to take off. By January 2012, the site reached 10 million users, the fastest website in history to do so, as well…

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Twitter celebrated its 6th birthday this week, and announced that it now has 140 million users, a 40% rise since September 2011. An average of 340 million tweets are posted everyday, as 140 million people try and squeeze their opinions, queries and announcements into 140 characters. It still has a long way to go, however,…

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When Youtube was first launched, it was a simple video-sharing site, where people could upload their own videos for others to watch and comment upon. It then became the first-stop shop for music videos (and just listening to music in general), film and TV clips, campaigns and breaking stories. Then this was developed further by…

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With St. Patrick’s Day less than 24 hours away it is only natural that the drink most associated with the holiday would promote itself accordingly. Guinness have released a video showcasing the skills of a sheepdog in rounding up young men like sheep through an obstacle course to promote the association. The sheepdog impressively directs…

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