It is always good practice to let your fans know on your business’s Facebook page that they are appreciated and their support is welcomed. Kraft Foods recently paid a huge compliment to their fans who like one of their updates encouraging them to do so, by posting a video of a capella group, The Yellow…

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Ever since Isaiah Mustafa asked female viewers to look at him, then at their partners, then back to him, Old Spice ad campaigns have been anticipated with much expectation and delight. The latest line in hilarious commercials produced by the scent brand is based around self-confidence, or more accurately, ‘smellf-confidence’. In the new commercial, an…

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It takes a special breed of creative person to be able to come up with a new and original way of promoting a product on Facebook, after years of all kinds of innovative utilisations of the social network’s format. However, the brains behind Volkswagen’s new Amorak promotion have been able to do so, taking advantage…

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An experiment launched by Dee Kim and Bistin Chen, called “Project GoodCry”, seeks to enhance the rating system of YouTube videos by adding an “I Cried” button, which measures the tear-jerking ability of videos through a “5 tears” rating bar. This can be installed if you have Google Chrome as your browser and install the…

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With the ambition of becoming the first social network to reach 1 billion users, Facebook is well on course to do so with the news that they have now surpassed the 900 million user mark. This is a 45 million rise from February, which has lead social media analysts predicting that Facebook will reach the…

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William Shatner is an avid user and utiliser of social media, with a very active Twitter and YouTube account, reaching his many online followers. Recently he rewarded his following by treating the one millionth follower on his Twitter account, Troy Pound from South Carolina, to dinner. Since this event Shatner’s Twitter account has gained over…

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Cork Independent recently enlisted the services of IDF Marketing to host a photo competition on their Facebook page. The competition that was promoted through the Cork Independent newspaper attracted over 200 entries from budding amateur photographers in Cork, and a vote was held through Facebook for the top 50 of these entries. Over 3,000 votes…

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A recent study into visitor-to-lead conversion rates on the major social networks, and, as expected, LinkedIn was found to be the clear leader in this field. Also known as “the Facebook for Business”, LinkedIn had a conversion rate of 2.60%, almost four times higher than Facebook and Twitter. David Leerman Scott, the man who spearheaded…

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In the modern social media world we live in, many stories come, and many stories go. Attention spans are fleeting, and what could be talked about be everyone last month could be forgotten by almost all by today. This may well be the case for the subject of Kony 2012, the campaign to make Joseph…

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To celebrate the 2nd anniversary of the ground-breaking “Tippexperience” YouTube video by Tippex, the correction-fluid specialists have launched a new interactive video experience, which is even more elaborate. The video allows the user to host a party between the bear and the hunter in any year the user wishes. Each viable year manages to use…

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