Despite Google’s social media venture, Google+, failing to live up to expectations, it has not stopped Google investing in it. The latest step is scrapping the traditional form of Google Places which would list geographical  and service information of businesses, and incorporating it into Google+. The restaurant critic guide, Zagat, has also been integrated into…

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It is no secret that Google+ has struggled to compete with Facebook as a social media platform, despite projects and campaigns involving Barack Obama and David Beckham. These interactions with famous figures were part of promoting Google+’s unique feature, “HangOut”. Another one of Google+’s key features is the “+1″, whereby the user can highlight an…

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Pepsi have long had a connection with sport, and have featured stars such as David Beckham, Ronaldo and Shaquille O’Neal, and the latest in this line is NBA Rookie of the Year, Kyrie Irving. The video shows an elderly and seemingly out-of-shape gentleman traveling to an informal game of basketball. When he is asked to…

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A common frustrating occurrence for YouTube users is clicking on their desired video and being forced to wait from anywhere between 5 and 30 seconds for a video commercial to start playing. Much of the time, these videos result in the viewer growing a negative image of the company/product being advertised, but Volkswagen have noted…

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Last month Apple released a commercial showing Samuel L. Jackson planning a special romantic dinner with the assistance of his iPhone’s Siri technology. This month, it is John Malkovich who stars as a pondering, deep thinking personality, discussing the meaning of life with Siri. The phone manages to dispense “pretty spectacular” advice to Malkovich, in…

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Didier Drogba has bid farewell to his fans through YouTube after his announcement that he would be leaving Chelsea FC this summer. This comes days after a dramatic Champions League final in which Drogba was the hero, scoring a late equaliser against Bayern Munich and then converting the winning spot-kick in the resulting penalty shoot-out….

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The Retail Time Magazine invited IDF Marketing to contribute to the “eCommerce – Join the Revolution” feature in this years May / June issue. The team here at IDF Marketing were more than happy to help out. We contributed our “Top Ten Tips For Retailers”: 1. Build your E-Commerce store correctly. Do not take the…

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IDF Marketing is delighted to announce the launch of the Give2Go.ie and  Give2Go.co.uk websites. Give2Go is a Social Network platform where you can create event registrations, payments and charitable donations. The Give2Go.co.uk website has many features and functionalities such as: Administrating funds for selected Charity Beneficiary projects. Finding the very best of achievement and adventure,…

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Every major football tournament is awaited with much anticipation, but not only for the football itself. Much of the excitement comes from the accompanying adverts, most notably Nike’s. This year is no exception, with Nike releasing a new star-laden commercial named “My Time is Now” ahead of the 2012 European Championship. Whilst the message of…

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Guinness have come up with a stroke of genius in marketing their iconic beverage. By knowing the relationship people have with their phones (especially smartphones) whilst sipping a pint in a pub, they have come up with a unique way of combining the two, and promote their social media channels at the same time. Guinness…

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