As 2011 draws to a close, we look back on the ads that made us laugh, cry and think. This year we we’re treated to many thought-provoking and entertaining commercials. Contenders for the commercial of the year include the Volkswagen advert with the child dressed as Darth Vader, which was a mixture of cuteness and…

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2011 has been a fantastic year for IDF Marketing with new team members, new offices and new clients both nationally and internationally. This year IDF Marketing brought a range of new talent to the company such as Programmers, Social Media Marketing, Digital Designers & Account managers making IDF Marketing one of the largest Digital Marketing…

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This week’s advertisement does not feel too much like a retro throwback, as we are only winding the clock back to 2006. Another reason it does not feel like a throwback, is because this commercial is virtually ageless. This is the Guinness Christmas Advert, which captures the moment the clock hits midnight to begin Christmas…

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Congratulations to IDF Marketing client Episensor, whose fast-growing and innovative venture has been rewarded with €850,000 worth of funding. The syndicated funding has been provided by the Bank of Ireland Start-up and Emerging Sectors Equity Fund, managed by Delta Partners, the AIB Seed Capital Fund, co-managed by Enterprise Equity, Enterprise Ireland and private investors. The…

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Lifevest Inside is a new venture where there is no specific product or sevice on offer, but in fact a message, and that message is kindness. According to the company/organisation/movement’s website, it’s philosophy is that “increasing kindness in society will lead to a more connectedness and a better, happier world”. Lifevest inside are a donation-seeking…

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Gift specialists John Lewis regularly invest a large amount of effort into creating beautiful and emotional advertisements when it comes to Christmas. This advert is the latest in this line and is an extremely powerful yet simple piece of film-making. What makes it so effective is its lack of dialogue – which is complimented by…

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In a recent commercial, Samsung played on the perception of Apple iPhone fans being neurotic, nerdy obsessives whilst promoting its own smartphone, the Galaxy S II, as a practical-yet-superior alternative. The advert opens with queues of young people waiting for an extraordinary amount of hours for what is largely assumed to be a new iPhone…

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Unicef’s latest advertisement opens with a jolly St. Nick at his desk checking out the toys before he has to deliver them. After approving a conventional gift of a doll, he picks up the next present with much anticipation. However, he is left deflated when he discovers that it is merely medicine, completely out of…

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We’re nearly there! And there is nothing that says ‘almost Christmas’ quite like the iconic Coca-Cola Christmas commercial, with its chanting mantra of “holidays are coming!” This commercial originated in the 1990′s and was temporarily replaced by the ‘Polar Bears’ theme after the turn of the Millennium. It resurfaced in 2007 after Coca-Cola’s customer information…

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Facebook’s well-documented Timeline profile version has finally been unveiled for public use, after months of anticipation. Facebook users now have the option of converting their current profile structure to the new one, which is based on a storyline account of your events documented upon Facebook. These include making friends anf events you attended, accompanied by…

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