It has already been noted the exorbitant price of advertising during the Superbowl, and how those costs are multiplied accordingly when the commercial is longer than the traditional 30 seconds. When a commercial runs for two minutes, there are other concerns that are encountered, besides monetary. With a two-minute time frame to work with, the…

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It is estimated that a 30-second commercial shown during the Superbowl costs $2,600,000. So, if you’re going to have a commercial that’s one minute longer than that, you will want to make sure that each second is filled with something creative and memorable if you’re willing to invest almost $8.5 million in it. This was…

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The NFL Superbowl took place last night leading to social media frenzy as Twitter’s top trend spaces were all taken up by terms associated with the big game. Millions tuned in, not only to watch the game, but to partake in the whole event’s activities, such as the half-time show extravaganza and, of course, the…

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The Superbowl is mere days away, and already the hype surrounding the commercials is outweighing the hype surrounding the game itself. One ad that has already been leaked is Acura’s commercial showcasing their new NSX, in which comedian Jerry Seinfeld wants to secure his place as the first purchaser of the car. Unfortunately for Seinfeld,…

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Axe (known more commonly as lynx in European shores) are known for their raunchy commercials, which usually are centred on the effect of their bodyspray as an aphrodisiac for young men, leaving the opposite sex powerless to their charm. In this new commercial, however, the experience is shared, as both men and women with extraordinary…

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Believing in the concept that there is no such thing as a good recruitment video, the creative minds behind Twitter’s new ‘Join the Flock’ video went out of their way to make the worst recruitment video of all time. To do this they invested no funds whatsoever in its production, making a three-minute video only…

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The Superbowl is less than ten days away and already there is huge expectation, and just because of the game. The coveted commercial spots have all been booked, and we wait in huge anticipation of the results of some of the most creative marketing minds today. In 2004 mortgage company Ameriquest released a series of…

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In a new commercial similar to Embrace Life’s Seatbelt campaign from two years ago, Mercedes emphasise the importance of airbags. Airbags are thanked for the life-saving services they have provided for us over the years, visualised through floating beings gliding around motorways. These floating drivers are saved on numerous occasions by their airbags, reminiscent of…

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IDF Marketing was proud to launch the Limerick Local Heroes website this week. Our website development team and Graphic Design team work together to created the branded http://limericklocalheroes.com/ website in keeping with the Local Heroes brand. Our Graphic Designers created a version of the Treaty Stone in keeping with the Local Heroes Branding. Local Heroes…

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US-Based travel agents Priceline have bid farewell to their most iconic ‘negotiator’, William Shatner, after 14 years of playing the role. The commercial is atypical of the over-the-top enthusiasm that Shatner is famed for, as he sacrifices his own life just to ensure that his customers get the best deal for their trip. Google+