Superbowl 2012: Honda CRV – Matthew’s Day Off

The NFL Superbowl took place last night leading to social media frenzy as Twitter’s top trend spaces were all taken up by terms associated with the big game. Millions tuned in, not only to watch the game, but to partake in the whole event’s activities, such as the half-time show extravaganza and, of course, the commercials. Over 50 advertisements were shown over the course of the Superbowl, each propelled by creativity invested in the 30-second slot. Some ran up to a minute and beyond in length, some with several commercials such as Coca-Cola, Doritos and Bridgestone tyres. Considering that a half-minute commercial will cost in the region of $1,000,000, it just goes to show how important an event this is in the field of marketing. One of the standout commercials was Honda CRV’s re-enactment of Ferris Bueller’s Day Off – complete with Yello’s Oh Yeah and a faux-snivelling Matthew Broderick ringing in sick so he could make the most of his day in his Honda.

Tags: ad, advertisement, broderick, bueller, commercial, crv, day, ferris, honda, matthew, off, superbowl