IDF Marketing

Superbowl 2012: Chrysler – It’s Halftime in America

idfmarketing — Wed, 08 Feb 2012 09:39:19 +0000

It has already been noted the exorbitant price of advertising during the Superbowl, and how those costs are multiplied accordingly when the commercial is longer than the traditional 30 seconds. When a commercial runs for two minutes, there are other concerns that are encountered, besides monetary. With a two-minute time frame to work with, the director can afford to slow down the pace of the ad; but how will this be received by an audience who have just seen five snappy, witty and, most importantly, short commercials? For the comparatively eternal two-minute slot, tension needs to be build over the course of the advertisement in order to capture the viewers’ attention; a story must be told, and it must send tingles up the spine. And who better to tell such a story about getting hit and getting back up than the King of Grit himself, Clint Eastwood. Eastwood is in full epic narrator mode, seen through a smoky back-alley as he warns those who underestimate the architects of Chrysler’s spirit, the city of Detroit.

Superbowl 2012: Kia Optima – A Dream Car

idfmarketing — Tue, 07 Feb 2012 14:52:18 +0000

It is estimated that a 30-second commercial shown during the Superbowl costs $2,600,000. So, if you’re going to have a commercial that’s one minute longer than that, you will want to make sure that each second is filled with something creative and memorable if you’re willing to invest almost $8.5 million in it. This was the situation facing Kia, who took that risk. And on top of the cost of showing the commercial, they had to cover the cost of drafting in some well-known faces to promote it as well, such as stomp rockers Mötley Crüe, model Adriana Lima and and MMA legend Chuck Liddell. And what about special effects?! If 90 seconds could ever justify a cost in the region of $10,000,000 then this is that 90 seconds; this commercial is a culmination of what can happen when your budget seemingly has no limits, and it is beautiful. However, this author reckons it won’t be Kia who will be the big winners, but instead Mötley Crüe, whose song ‘Kickstart My Heart‘ is used in the advert, has already swollen its view count on Youtube.

Superbowl 2012: Honda CRV – Matthew’s Day Off

idfmarketing — Mon, 06 Feb 2012 10:27:47 +0000

The NFL Superbowl took place last night leading to social media frenzy as Twitter’s top trend spaces were all taken up by terms associated with the big game. Millions tuned in, not only to watch the game, but to partake in the whole event’s activities, such as the half-time show extravaganza and, of course, the commercials. Over 50 advertisements were shown over the course of the Superbowl, each propelled by creativity invested in the 30-second slot. Some ran up to a minute and beyond in length, some with several commercials such as Coca-Cola, Doritos and Bridgestone tyres. Considering that a half-minute commercial will cost in the region of $1,000,000, it just goes to show how important an event this is in the field of marketing. One of the standout commercials was Honda CRV’s re-enactment of Ferris Bueller’s Day Off – complete with Yello’s Oh Yeah and a faux-snivelling Matthew Broderick ringing in sick so he could make the most of his day in his Honda.

Superbowl Preview: Seinfeld – The Acura NSX

idfmarketing — Fri, 03 Feb 2012 10:17:26 +0000

The Superbowl is mere days away, and already the hype surrounding the commercials is outweighing the hype surrounding the game itself. One ad that has already been leaked is Acura’s commercial showcasing their new NSX, in which comedian Jerry Seinfeld wants to secure his place as the first purchaser of the car. Unfortunately for Seinfeld, there is someone else who has secured that spot, and Jerry does all he can to persuade him to handover the keys of the first Acura NSX. His outlandish persuasions include Seinfeld characters, a speedboat and a Roswell-style alien, but his plans are foiled by talkshow host Jay Leno in the most swashbuckling of fashions.

Axe Commercial: Unleash the Chaos

idfmarketing — Thu, 02 Feb 2012 09:38:36 +0000

Axe (known more commonly as lynx in European shores) are known for their raunchy commercials, which usually are centred on the effect of their bodyspray as an aphrodisiac for young men, leaving the opposite sex powerless to their charm. In this new commercial, however, the experience is shared, as both men and women with extraordinary senses of smell are drawn to each other irresistibly, much to the detriment of working society. Backed by Elvis’s “Can’t Help Falling in Love”, this is both a charming and hilarious ad.

Twitter Recruitment Video a Viral Success

idfmarketing — Tue, 31 Jan 2012 14:12:17 +0000

Believing in the concept that there is no such thing as a good recruitment video, the creative minds behind Twitter’s new ‘Join the Flock’ video went out of their way to make the worst recruitment video of all time. To do this they invested no funds whatsoever in its production, making a three-minute video only using existing equipment. This results in a hilarious video and brings a real likeable impression of working at Twitter, which of course is the main aim of a recruitment video. The video gathered over half a million views over the weekend, and it’s likely that they will have more than enough applicants to their advertised job roles.

Friday Flashback: Ameriquest – Romantic Dinner

idfmarketing — Fri, 27 Jan 2012 14:27:15 +0000

The Superbowl is less than ten days away and already there is huge expectation, and just because of the game. The coveted commercial spots have all been booked, and we wait in huge anticipation of the results of some of the most creative marketing minds today. In 2004 mortgage company Ameriquest released a series of commercials with the theme, “don’t judge too quickly, we won’t”. One that made it to the Superbowl was a commercial entitled ‘Romantic Dinner’. In this we have a prime example of not making judgement before looking at the whole picture.

Mercedes Pay Tribute to the Airbag

idfmarketing — Thu, 26 Jan 2012 09:24:11 +0000

In a new commercial similar to Embrace Life’s Seatbelt campaign from two years ago, Mercedes emphasise the importance of airbags. Airbags are thanked for the life-saving services they have provided for us over the years, visualised through floating beings gliding around motorways. These floating drivers are saved on numerous occasions by their airbags, reminiscent of Alan Partridge’s commercial car safety video. However, the real reason the airbags are being paid tribute to is because they won’t need to be utilised as much, thanks to new technology being installed by Mercedes in their vehicles. This technology warns the driver to brake, taking into account the speed and proximity to the vehicle in front.

Limerick Local Heroes Website Launch

idfmarketing — Wed, 25 Jan 2012 17:20:45 +0000

IDF Marketing was proud to launch the Limerick Local Heroes website this week.
Our website development team and Graphic Design team work together to created the branded http://limericklocalheroes.com/ website in keeping with the Local Heroes brand.
Our Graphic Designers created a version of the Treaty Stone in keeping with the Local Heroes Branding.

Local Heroes is an RTÉ-supported initiative focused on dealing with unemployment through local, citizen-lead initiatives.
The RTÉ TV series ‘Local Heroes – A Town Fights Back’ has shown Drogheda’s citizens coming together to jump-start their local economy and create jobs.
Their imaginative solutions to tackle unemployment, guided by experts, inspired people within to create their own Limerick Local Heroes group.

William Shatner Dramatically Bows Out of Priceline Role Dramatically

idfmarketing — Tue, 24 Jan 2012 17:14:39 +0000

US-Based travel agents Priceline have bid farewell to their most iconic ‘negotiator’, William Shatner, after 14 years of playing the role. The commercial is atypical of the over-the-top enthusiasm that Shatner is famed for, as he sacrifices his own life just to ensure that his customers get the best deal for their trip.