150 Million Tweets Posted During London 2012
Twitter have announced some startling statistics regarding the 2012 Olympics in London, including the fact that 150 million tweets were posted during the 16-day event. Notable tweeting sprees included Usain Bolt’s performances during the 100m and 200m finals, with 80,000 and 74,000 tweets-per-minute (TPM) being registered. This was later eclipsed by the subject of the Spice Girls appearance during the closing ceremony on Sunday night, which registered 116,000 TPM. The most talked about athletes apart from Bolt were Michael Phelps, Tom Daley and Ryan Lochte, who were all featured in over 1 million tweets each. Soccer was the most popular sport at the Games on Twitter, with over 5 million mentions of the sport, beating track & field and swimming.