Axe Promote Facebook Competition Through ‘Epic’ Ad

Axe bodyspray have promoted their Carribean island holiday giveaway through a stylish new ad that combines cliches of classic action films, against a soundtrack of a parody tension-building theme. The video features a v-shaped formation of boats approaching a tropical island, with everything ready for when they arrive, including bartenders making cocktails, masseuses and a band. The giveaway will be ran through Facebook, giving 7 British winners the chance to holiday on Axe’s own island. The advert continues Axe’s recent shift in marketing towards women as much as men.

Tags: advert, axe, carribbean, facebook, holiday, island, social media news, youtube marketing