Dark Knight Rises Campaign Offers New Trailer for Tweets

Less than 24 hours ago, the terms for releasing the trailer of the latest film in the Batman franchise were conveyed to the general public. In an elaborate viral marketing campaign by the promoters of The Dark Knight Rises, a list of several locations around the globe were revealed via the film’s official website. These locations pertained to where graffiti related to the film could be found, and the more photos of the graffiti that were tweeted the sooner the new trailer would be released online. The necessary material needed to unlock the trailer was found within mere hours, and thus the new trailer has been released. This awareness and hype will make for a excruciatingly long two months for fans of the Caped Crusader and the film’s release in July.

Tags: ad, Batman, dark knight rises, new trailer, social media influence, social media marketing, viral marketing, viral video, viral video marketing, viral videos, youtube