Felix Baumgartner’s Fall is Red Bull’s Social Media Gain

Felix Baumgartner’s jump on 14th October captured the attention of millions of viewers online, and all who saw Felix could not escape some sort of advertising from Red Bull in the process, from on-page banners to Baumgartner’s suit itself. Also on show were Red Bull social media icons, inviting viewers to like, follow and share their social media outlets in order to unlock exclusive content and be kept up-to-date with the happenings of the record-breaking freefall attempt. The figures are staggering; Reb Bull’s YouTube channel generated over 75 million views last week, compared to the 1.3 million views on the second-placed Coca Cola’s channel. Similar figure ratios were present on other social media platforms including new fans on Facebook and new followers on Twitter.

Tags: digital marketing company, felix baumgartner, freefall, red bull, social media, social media news, space jump