Going Viral: BMW – High Performance Art

Screen shot 2012-07-05 at 08.52.28

BMW Canada have made a slick advert for their ‘Bullet’ series, where the car in question mirrors the actions of an actual bullet. The commercial switches between the large revving sound of the car as it drives out of the chamber into glass objects and bursts balloons, upon which the action slows down to show the dramatic impact to the music of Beethoven. The advert is very effective in displaying the power and luxury of the car, and is a joy to look at.

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