Going Viral: Coke Zero – James Bond “Skyfall”

Coke Zero have built something of a reputation for themselves with high-octane commercials that parody action film sequences, and in a new advert they take on the biggest action film franchise of all time, James Bond. However, instead of creating a James Bond-esque commercial with a big budget and stunt actors, they instead show unsuspecting people from the general public in a train station, and places them in a race-against-the-clock scenario in order to win priority tickets for the new Bond film, Skyfall. This is a brilliant piece of guerrilla marketing that every Bond fan will appreciate.

Tags: Coke Zero, commercial, digital marketing company, guerrilla marketing, james bond, skyfall