Going Viral: Greenpeace – A Homeless Polar Bear in London

Screen shot 2012-07-12 at 09.29.51

In a new commercial by Greenpeace, the plight of the Arctic Circle is highlighted with the maudlin ramble of a polar bear lost in London. The images are extremely bleak and evoke much sympathy for the CGI polar bear, as it wanders aimlessly and unsuccessfully for resources, having been presumably pushed far, far out of its natural environment. Coupled with Radiohead’s ‘Everything In Its Right Place’ and Jude Law’s narration, the advert is extremely powerful in its message of anti-oil drilling in the Arctic. The advert calls for people to visit their website to make a stand or to use the hashtag #SaveTheArtic on Twitter.

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