Going Viral: GSK – The Crowd is the Drug

The number of Olympics-themed commercials are increasing as we get ever closer to the event. GlaxoSmithKline (GSK) have created an exhilarating and captivating advert featuring British sprinter Marlon Devonish as he lines up for a race. Through a combination of stylish camerawork and innovative computer graphics, interspersed with imagery of adrenaline, much tension is built in the viewer, an one feels like they are about to run the race themselves. The commercial ends with a quote from Devonish, stating that “the crowd is my only drug”. The commercial is a promotion for GSK’s role as official drug-testers of the tournament.

Tags: adrenaline, advert, commercial, gsk, marlon devonish, olympics, seo company ireland, social media, viral video