Going Viral: Heart-Warming Adidas Advert with David Beckham

Adidas’s social media campaign ahead of the London Olympics is in full swing, with a really feel-good advert starring David Beckham. In one of the #takethestage photobooths, where photos are taken of those who happen to pop by, those having their photo taken were treated to a major surprise when David Beckham stuck his head in the door and asked to join in the photo. The reactions are incredible, and the video reaches its emotional climax by a young boy and his mother who are overcome with emotion when Beckham turns up. This is a fantastic commercial for Adidas and promotes much goodwill towards the brand, and also cements David Beckham as one of the top brand ambassadors in the world.

Tags: #takethestage, adidas commercial, competitions for Facebook, david beckham, london olympics, social media