Going Viral: Old Spice – ‘Believe in Your Smellf’

Ever since Isaiah Mustafa asked female viewers to look at him, then at their partners, then back to him, Old Spice ad campaigns have been anticipated with much expectation and delight. The latest line in hilarious commercials produced by the scent brand is based around self-confidence, or more accurately, ‘smellf-confidence’. In the new commercial, an Old Spice-powered self-help cassette propels the protagonist to take control of his life, which includes dumping Heather Graham because he needs his space.

Tags: ad, advertisement, commercial, digital marketing agency, digital marketing company, funny, internet marketing, old spice, viral video, viral video marketing, viral videos