Going Viral: Sprite – The World’s Biggest Drink Machine

Many successful marketing campaigns are based on a simple idea or premise, and makes one wonder how they did not think of it before. Sprite have come up with such an idea, where they have expressed their main selling point of refreshment into a visually impressive marketing stunt, that gets their message across loud and clear. On a sweltering beach in Brazil, Sprite built a larger-than-life model of one of their drinks dispensers, regularly seen in all fast food restaurants or cafes around the world. However, instead of Sprite, it was water that was dispensed for patrons wanting to shower after the beach. This stunt attracted many at the beach itself but more importantly online, as the video rapidly grows in views.

Tags: ad, commercial, drinks dispenser, giant, guerilla marketing, publicity stunt, social media, sprite, viral video marketing, youtube