Going Viral: Toyota GT86 – The Real Deal

Screen shot 2012-08-22 at 09.33.43

The year is is already approaching its final third, and it is almost time to start reviewing the ads of the year. One advert that is sure to be in the shortlist is the new commercial from Toyota promoting their GT86 model. The ad takes place in a CGI city, where ‘feeling’ is a capital punishment. However, one man defies this law by taking the new GT86 out for a test drive, experiencing an adrenaline rush as he races from the cops, to the soundtrack of Edith Piaf’s Non, Je Ne Regrette Rien. The climax of the clip occurs when the renegade citizen breaks through the wall of the CGI city’s limits, and enters reality.

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