Going Viral: Volswagen Passat Commercial

Many car commercials use humour to get across a point about a feature or several features about their product. In recent times, Volkswagen have been a company that has relied on this form of storytelling, such as The Force commercial that was released at the start of 2011. However, in a new commercial for the 2012 Passat, the subject of safety prevails, and is done so in a way that hits home hard with the viewer. The first 15 seconds of the ad looks like a set up for a humourous one-liner or situation, and seems to have comedic atmosphere up until this point. However, the punchline of the text instantly changes the  momentum of the commercial, which the relaxed viewer will find memorable.

Tags: advertisement, commercial, digital marketing company, online marketing advice, online marketing company, passat, viral marketing, viral videos, volkswagen, youtube