Google Purchases Wildfire

Google look set to inject some new life into their hitherto relatively disappointing venture into social media, by acquiring software company Wildfire Interactive. Wildfire specialise in advertising and marketing on social media outlets such as Twitter and Facebook by creating apps for companies. With Wildfire now on the side of Google, this could relaunch Google+’s bid to compete with the social media giants, and bring more business and engagement to the site. Wildfire will bring to the table a lot of information on the interests of their previous customers, which could enhance Google’s power of advertising greatly.

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