Heineken Invites Facebook Fans to Design New Bottle

One of the most famous beer brands in the world, Heineken, celebrate their 140th birthday this year, and to celebrate, they recently hosted a competition on their Facebook page. In this competition, they invited their fans to create a new design concept for their bottle, and a result 30,000 design entries were submitted. In keeping with their ethos of bringing people together, for a person’s own entry to be successfully submitted it had to be paired with another bottle design entry from someone else.

Tags: bottle design, competition, digital marketing, facebook competition, heineken, raise facebook likes, social media for business