How Much Facebook Fans Are Worth to Bulmers

Bulmers recently researched the relationship between their fans on Facebook and how it translates into sales for the cider brand. Using a questionnaire app on their Facebook page, they were able to conclude that the average fan contributes £198.64 every year, equal to an extra 80 bottles a year compared to non-fans. This research, carried out by We Are Social, shows how social media investment translates directly into sales, and places great value on engaging with customers through Facebook.

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