Jennifer Lopez Premieres New Video on Twitter

Yesterday Jennifer Lopez unveiled the video to her new song, Follow The Leader, on Twitter after a week of anticipation and promotion. As expected, the video racked up thousands of views within seconds, and really demonstrated the direct connection that artists and celebrities have with their fans in the modern age via social media. If this video was to be released on TV or just uploaded on YouTube with little promotion, than it would not have created the media furore that it generated through Twitter. On Lopez’s Twitter page is more promotion, including dates for TV appearances discussing the behind-the-scenes of the video.

Tags: follow the leader, jennifer lopez, new video, social media, social media marketing, social media news, viral campaign, viral marketing, youtube