Only 30% of Brands Using Social Media Effectively

At the convention Le Web this week, Socialbakers founder Jan Rezab revealed that 70% of questions asked by fans on brand social media pages are ignored. Rezab went on to state that while 80% – 90% of business use social media, only 30% are using it effectively, through engaging with and responding to fans. He then gave a prime example of fan engagement on social media having a practical use for companies, mentioning how Vodafone UK saved £1 million by using social media to respond to queries rather than traditional forms of response. From Rezab’s research, it is airlines who are the most responsive, while automobile companies are seen to be the least responsive.

Tags: engaging with customers, jan rezab, responding to fans, social media for business, social media news