Sports and Social Media

In a new study conducted by GMR Marketing, it was revealed that sports fans are ten times more likely to check news regarding their favourite sport or team online rather than sports radio, and over three times more likely than finding out via TV. In the majority of these cases, it is not internet sports sites, but rather social media outlets such as Twitter and Facebook. Watching sports online is catching up to watching the game on TV, but perhaps the most interesting fact from the study is that the majority of people update their Twitter or Facebook account or give an opinion in some online form or another when watching the game, whether it is on TV, online or at the game itself.

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