Strongbow Create First “Digital” Bottle Cap

The cider brand Strongbow have come up with an innovative way to put a unique spin on an ordinary night out, by creating the world’s first “digital bottle cap”. The bottle cap has a sealed attached to it that when broken sets off a chain of events in the immediate area. These include checking you in on Facebook, releasing confetti, playing music and turning on lights. Strongbow hope to market the bottle cap at events around Europe.

Tags: agency, cider, digital bottle cap, digital marketing, facebook, strongbow