Superbowl 2012: Bridgestone – Performance Sports

Screen shot 2012-02-10 at 09.37.16

A TV commercials has a few core aims: put the product in a good light, demonstrate how it works and explain its benefits to the user. Doing all this in an entertaining way that connects with the audience is the icing on the cake, and can be the difference-maker when the product is compared to the offerings of other brands. During the Superbowl, Bridgestone tyres released a couple of videos that used humour and the theme of sports to appeal to the viewer, whilst also clearing stating the benefit of their product, demonstrating their supreme handling and shock-absorbing quality.

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