The Social Media Business: Worth $16.9 Billion

According to a new study by Gartner, global revenues from social media are set to hit almost 17 billion by the end of 2012. EMarketer also concurs with Gartner’s assertion that advertising and social gaming is expected to make up the bulk of that sum, with subscriptions also contributing to the enormous figure. The figure is a 43.1% rise from last year, highlighting the growth of social media business in 2012.

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