Vinyl records have drifted in and out of popularity over the past ten years, with their chic image being much more appealing than CDs and tape cassettes. Budweiser and former Black Eye Peas frontman, Will.I.Am, recently came together in a first for marketing; a vinyl magazine ad. The ad contains Will.I.Am’s new single, “Great Times”,…

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The National Centre for Domestic Violence in the United Kingdom have come up with an innovative way of raising awareness of domestic abuse and how victims can be helped. At an underground train station, a series of large monitors are used as focal points where a waiting patron can virtually drag an abuser from their…

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Many successful marketing campaigns are based on a simple idea or premise, and makes one wonder how they did not think of it before. Sprite have come up with such an idea, where they have expressed their main selling point of refreshment into a visually impressive marketing stunt, that gets their message across loud and…

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An abandoned house causing a stir is the centre of Lynx’s new campaign for their new range body sprays aimed at both men and women. To the untrained eye the house, located in Sydney, has whitened boards for windows, and not much seems amiss. However, when viewing through special sunglasses, it can be seen that…

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On 10 December 2011, comedian Louis CK released a film of his stand-up routine, Live at the Beacon Theater. Instead of selling the rights to the gig to a big-time TV company, he decided to cut out the middle-man, and release it straight to the public for download through his website, for the modestly-priced sum…

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Many car commercials use humour to get across a point about a feature or several features about their product. In recent times, Volkswagen have been a company that has relied on this form of storytelling, such as The Force commercial that was released at the start of 2011. However, in a new commercial for the…

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Danish classical music radio station, Radio Klassik, recently advertised themselves through a flash mob-style video, that hit home their goal of bringing soothing and beautiful music to the masses. On a Copenhagen Metro line, unsuspecting passengers were treated to a rendition of Peer Gynt by a group of violinists, flutists and other players. The emotion…

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A new social media campaign is challenging people to live on $1.50 worth of food a day, in an attempt to recreate this budgetary situation that 1.4 billion people on earth must live through, and ultimately raise awareness about such poverty. The campaign is named Live Below the Line and is supported by Australian actor…

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Yesterday Jennifer Lopez unveiled the video to her new song, Follow The Leader, on Twitter after a week of anticipation and promotion. As expected, the video racked up thousands of views within seconds, and really demonstrated the direct connection that artists and celebrities have with their fans in the modern age via social media. If…

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The Facebook Timeline structure, which has been in place for several months now, has given people the chance to create a record of every occasion in their lives, from birth to marriage, from holidays to welcoming new pets. Now Facebook has added the option of declaring the date that you became an organ donor, in…

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