Portfolio

Emerald Surfwear Website

Project Brief

Emerald Surfwear approach IDF to have their website completely redesigned and built with a variety of new features and functions in mind. They wanted a design that reflected the ethos of the brand "a lifestyle brand representing all that is good and great about life on the north, south, east and west coast of Ireland". There was a desire to infuse a community and showcase aspect with the brand as well as provide online sales of their clothing range: "The idea is to promote Irish talent and foster a spirit of support your own...and not to swallow entirely cultural influences outside Ireland while ignoring homegrown talent."

Project Solution

Carrying out this project, IDF Marketing where able to provide a variety of input as to how the site would be structure and function. One of the most exciting aspects of building the site was the provision of fantastic collateral in the form of photography and music, having seen some of the photographers impressive images it was clear that these would form a core part of the site's design, the design it's self would be quite minimal so as not to distract from the contributors work. The full screen background image changing at random and selectable completely changes the mood of a page as you travel through the site.

The product slider was to provide a more interesting and engaging means of viewing the clothing, the professionally, studio shot images of which providing the much deserved justice of the quality products. Because some products are available in various styles and colors it was important to provide a method of switching the view, providing the user with a much better look at various detail on the product.

The whole site is powered by a highly flexible and robust Content Management System to allow the client to continue adding contributors and products in a simple intuitive interface.