There are a several problems with the way traditional direct mail works.
First and foremost , it is costly. To both create and deliver.
Secondly, lead times are normally calculated in weeks. (Unlike Permission Email Marketing which can be turned around in a matter of days.)
And thirdly, and most importantly, the effectiveness of a traditional direct can sometimes be difficult to measure.
Email marketing, on the other hand, delivers cost effectiveness, measurability and speed of delivery.
Permission Email Marketing is an essential tool in your business marketing mix as it can help you in:
As your campaign is permission based, it uses your own database of subscribers. So you know you’re talking to people who are interested in your product or service. Permission email marketing is also an excellent way to nurture greater loyalty with existing customers.
At IDF Marketing our email marketing specialists will design, write, send and manage your email campaign for you.
As part of our service we will help you make the most of this marketing tool including designing the email template, managing your campaign list, sending the email and providing you with the statistics and reports.
If you looking for the best email marketing solution and email marketing services to suit your company contact us today.
To find out more about how to make your direct mail…more direct, speak to the Email Marketing experts at IDF Marketing today