This ad to support children who are being abused has recently become subject of widespread acclaim. It was a poster advertisement done by Spanish Marketing agency Grey, and depicts a normal child at first glance, but then when looking up at it from a lower angle, the image becomes that of an injured child, and a…

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Google has recently released it’s Google Glass API. Now Developers who are looking into the smart wearable technology have a chance to get their hands dirty and start working on app development for the product. However, though there has been much hype, Google Glass will not be allowing any form of advertising through it’s product….

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Facebook is seeking buckets and buckets of money in order for companies to put up video ads on the social network. The ads will appear on newsfeed during this summer, possibly as early as June. Facebook initially is asking for millions as commitments for each video ad. The social network is estimating making 4 million…

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Google has introduced a method for web masters to see how their mobile advertisement strategies are affecting their sales. They can calculate a project’s mobile ROI. It’s called ‘The Full Value of Mobile’ Calculator. The tool will be designed for all businesses, large and small, though it is uncertain if this will be free as…

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Carlsberg recently uploaded their advertisement for their ‘Less apps, More apples’ tagged marketing campaign, promoting their Somersby sub-brand. In the commercial they poked fun at Apple, talking about a pint of cider as though it was a new iPhone or iPad in a fancy upscale ‘Somersby Store’. It cleverly played with more Phone-related phrases within the video,…

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GoPro, a company that makes high-quality waterproof cameras, recently released an advertisement on YouTube that got a lot of people talking. In the ad, entitled ‘A Blonde and a Great White’, a diver leaves her underwater cage and swims up to a massive shark whilst inspirational music plays. She grips onto the back fin of…

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Audrey Hepburn‘s image has been used in an advertisement for Galaxy chocolate bars, her ghost an actress to this day. Her children approved of the use of her image, allowing clips from her movie Roman Holiday to be edited for Galaxy’s alternative story arc. This meant putting her in a bus which gets stuck in traffic,…

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The Founder and CEO of Facebook, Mark Zuckerberg, today announced that the social media site had surpassed the 1 billion users mark in an offical Facebook blog entry. Whether by coincidence or not the first video advert for Facebook was also released today (the 90 second clip does not make reference to Facebook having exceeded…

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Coca-Cola have become synonymous with “feel-good” adverts, displaying a great positive brand image throughout their campaigns. Their latest video is par for the course as Coca-Cola have taken CCTV footage capturing all of the good things that people do, which is not usually what CCTV footage is related to traditionally. The footage includes foiled gunpoint…

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A common frustrating occurrence for YouTube users is clicking on their desired video and being forced to wait from anywhere between 5 and 30 seconds for a video commercial to start playing. Much of the time, these videos result in the viewer growing a negative image of the company/product being advertised, but Volkswagen have noted…

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