Every major football tournament is awaited with much anticipation, but not only for the football itself. Much of the excitement comes from the accompanying adverts, most notably Nike’s. This year is no exception, with Nike releasing a new star-laden commercial named “My Time is Now” ahead of the 2012 European Championship. Whilst the message of…

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The National Centre for Domestic Violence in the United Kingdom have come up with an innovative way of raising awareness of domestic abuse and how victims can be helped. At an underground train station, a series of large monitors are used as focal points where a waiting patron can virtually drag an abuser from their…

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Many successful marketing campaigns are based on a simple idea or premise, and makes one wonder how they did not think of it before. Sprite have come up with such an idea, where they have expressed their main selling point of refreshment into a visually impressive marketing stunt, that gets their message across loud and…

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An abandoned house causing a stir is the centre of Lynx’s new campaign for their new range body sprays aimed at both men and women. To the untrained eye the house, located in Sydney, has whitened boards for windows, and not much seems amiss. However, when viewing through special sunglasses, it can be seen that…

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Less than 24 hours ago, the terms for releasing the trailer of the latest film in the Batman franchise were conveyed to the general public. In an elaborate viral marketing campaign by the promoters of The Dark Knight Rises, a list of several locations around the globe were revealed via the film’s official website. These…

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Ever since Isaiah Mustafa asked female viewers to look at him, then at their partners, then back to him, Old Spice ad campaigns have been anticipated with much expectation and delight. The latest line in hilarious commercials produced by the scent brand is based around self-confidence, or more accurately, ‘smellf-confidence’. In the new commercial, an…

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Preparing a commercial for a Superbowl slot reads like a script for a pre-game motivational talk; you’ve got 30 seconds to capture the attention of millions of people and must have enough lasting power to remain in their memory, 30 seconds to utilise technology to its most creative and entertaining potential, 30 seconds to justify…

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The NFL Superbowl took place last night leading to social media frenzy as Twitter’s top trend spaces were all taken up by terms associated with the big game. Millions tuned in, not only to watch the game, but to partake in the whole event’s activities, such as the half-time show extravaganza and, of course, the…

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The Superbowl is mere days away, and already the hype surrounding the commercials is outweighing the hype surrounding the game itself. One ad that has already been leaked is Acura’s commercial showcasing their new NSX, in which comedian Jerry Seinfeld wants to secure his place as the first purchaser of the car. Unfortunately for Seinfeld,…

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Axe (known more commonly as lynx in European shores) are known for their raunchy commercials, which usually are centred on the effect of their bodyspray as an aphrodisiac for young men, leaving the opposite sex powerless to their charm. In this new commercial, however, the experience is shared, as both men and women with extraordinary…

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