Twitter has recently announced that it will be working with brands in order to fully utilise the power of social media and the second screen.  The new targeting features can focus on those who have typed in specific tags in relation to the TV programmes during which the company airs their commercial advertisement. Hashtags in relation to the…

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Facebook Advertising platform is being boycotted by the following organisations: Progressives United, MoveOn.org, CREDO, Democracy for America, the Daily Kos and the Sierra Club. These organisations are acting against Facebook because of Mark Zuckerberg supporting selective Senators in his company FWD.us’ videos, each of which have displayed messages biased towards specific political action and views. It…

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This ad to support children who are being abused has recently become subject of widespread acclaim. It was a poster advertisement done by Spanish Marketing agency Grey, and depicts a normal child at first glance, but then when looking up at it from a lower angle, the image becomes that of an injured child, and a…

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http://info.cern.ch/hypertext/WWW/TheProject.html The above link is the first ever website on the world wide web. An early advertisement for the world wide web promoted the link to this site, with the following message: “To find out about WWW: telnet info.cern.ch [a command you would type into your network-enabled computer] This will give you the very basic…

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The key marketers at Volkswagon certainly were very clever with their latest online marketing campaign. They used the typical SEO functions to bring their images from 5 different sites together to make an image on Google Search. If you had typed in ‘Ultimate Business Car‘ into Google Search, you would have for quite some time…

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Google has recently released it’s Google Glass API. Now Developers who are looking into the smart wearable technology have a chance to get their hands dirty and start working on app development for the product. However, though there has been much hype, Google Glass will not be allowing any form of advertising through it’s product….

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The social media tool Vine, a phone app that allows users to post 6-second videos, created by the same names that made Twitter, Has recently installed a Trending Hashtags system. Like Twitter, the Hashtags system will allow users of the app to more easily see the content that they are looking for. This will also…

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Google has introduced a method for web masters to see how their mobile advertisement strategies are affecting their sales. They can calculate a project’s mobile ROI. It’s called ‘The Full Value of Mobile’ Calculator. The tool will be designed for all businesses, large and small, though it is uncertain if this will be free as…

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Carlsberg recently uploaded their advertisement for their ‘Less apps, More apples’ tagged marketing campaign, promoting their Somersby sub-brand. In the commercial they poked fun at Apple, talking about a pint of cider as though it was a new iPhone or iPad in a fancy upscale ‘Somersby Store’. It cleverly played with more Phone-related phrases within the video,…

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GoPro, a company that makes high-quality waterproof cameras, recently released an advertisement on YouTube that got a lot of people talking. In the ad, entitled ‘A Blonde and a Great White’, a diver leaves her underwater cage and swims up to a massive shark whilst inspirational music plays. She grips onto the back fin of…

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