Many car commercials use humour to get across a point about a feature or several features about their product. In recent times, Volkswagen have been a company that has relied on this form of storytelling, such as The Force commercial that was released at the start of 2011. However, in a new commercial for the…

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Danish classical music radio station, Radio Klassik, recently advertised themselves through a flash mob-style video, that hit home their goal of bringing soothing and beautiful music to the masses. On a Copenhagen Metro line, unsuspecting passengers were treated to a rendition of Peer Gynt by a group of violinists, flutists and other players. The emotion…

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Ever since Isaiah Mustafa asked female viewers to look at him, then at their partners, then back to him, Old Spice ad campaigns have been anticipated with much expectation and delight. The latest line in hilarious commercials produced by the scent brand is based around self-confidence, or more accurately, ‘smellf-confidence’. In the new commercial, an…

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It takes a special breed of creative person to be able to come up with a new and original way of promoting a product on Facebook, after years of all kinds of innovative utilisations of the social network’s format. However, the brains behind Volkswagen’s new Amorak promotion have been able to do so, taking advantage…

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With St. Patrick’s Day less than 24 hours away it is only natural that the drink most associated with the holiday would promote itself accordingly. Guinness have released a video showcasing the skills of a sheepdog in rounding up young men like sheep through an obstacle course to promote the association. The sheepdog impressively directs…

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Preparing a commercial for a Superbowl slot reads like a script for a pre-game motivational talk; you’ve got 30 seconds to capture the attention of millions of people and must have enough lasting power to remain in their memory, 30 seconds to utilise technology to its most creative and entertaining potential, 30 seconds to justify…

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The NFL Superbowl took place last night leading to social media frenzy as Twitter’s top trend spaces were all taken up by terms associated with the big game. Millions tuned in, not only to watch the game, but to partake in the whole event’s activities, such as the half-time show extravaganza and, of course, the…

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The Superbowl is mere days away, and already the hype surrounding the commercials is outweighing the hype surrounding the game itself. One ad that has already been leaked is Acura’s commercial showcasing their new NSX, in which comedian Jerry Seinfeld wants to secure his place as the first purchaser of the car. Unfortunately for Seinfeld,…

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Axe (known more commonly as lynx in European shores) are known for their raunchy commercials, which usually are centred on the effect of their bodyspray as an aphrodisiac for young men, leaving the opposite sex powerless to their charm. In this new commercial, however, the experience is shared, as both men and women with extraordinary…

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