According to a new study by Gartner, global revenues from social media are set to hit almost 17 billion by the end of 2012. EMarketer also concurs with Gartner’s assertion that advertising and social gaming is expected to make up the bulk of that sum, with subscriptions also contributing to the enormous figure. The figure…

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Recently, Facebook brought in the function to classify some of your Facebook friends as ‘acquaintances’, meaning that you would receive less updates from those connections. However, two people from the University of Texas have taken it a step further; the ability to list enemies. This app enables the user to declare friends, pages, groups or…

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KFC Australia recently gave its consumers a good reason to become a fan of its Facebook page when it launched a competition for those who liked their page. The fast-food chain entered all those who liked its page into a draw, with the prize being a KFC party in Australia for the winner and 100…

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In a new study conducted by GMR Marketing, it was revealed that sports fans are ten times more likely to check news regarding their favourite sport or team online rather than sports radio, and over three times more likely than finding out via TV. In the majority of these cases, it is not internet sports…

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