Vinyl records have drifted in and out of popularity over the past ten years, with their chic image being much more appealing than CDs and tape cassettes. Budweiser and former Black Eye Peas frontman, Will.I.Am, recently came together in a first for marketing; a vinyl magazine ad. The ad contains Will.I.Am’s new single, “Great Times”,…

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Many successful marketing campaigns are based on a simple idea or premise, and makes one wonder how they did not think of it before. Sprite have come up with such an idea, where they have expressed their main selling point of refreshment into a visually impressive marketing stunt, that gets their message across loud and…

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An abandoned house causing a stir is the centre of Lynx’s new campaign for their new range body sprays aimed at both men and women. To the untrained eye the house, located in Sydney, has whitened boards for windows, and not much seems amiss. However, when viewing through special sunglasses, it can be seen that…

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Many car commercials use humour to get across a point about a feature or several features about their product. In recent times, Volkswagen have been a company that has relied on this form of storytelling, such as The Force commercial that was released at the start of 2011. However, in a new commercial for the…

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Danish classical music radio station, Radio Klassik, recently advertised themselves through a flash mob-style video, that hit home their goal of bringing soothing and beautiful music to the masses. On a Copenhagen Metro line, unsuspecting passengers were treated to a rendition of Peer Gynt by a group of violinists, flutists and other players. The emotion…

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Ever since Isaiah Mustafa asked female viewers to look at him, then at their partners, then back to him, Old Spice ad campaigns have been anticipated with much expectation and delight. The latest line in hilarious commercials produced by the scent brand is based around self-confidence, or more accurately, ‘smellf-confidence’. In the new commercial, an…

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In a new commercial Audi goes back to its 1920s roots, and its audaciously-designed car of the period. Paul Jaray’s creation looked like something between the Jetsons’ car and the Batmobile, and its futuristic design was not well received by the public. The video captures this disdain, as the vehicle travels through a small, cynical…

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With St. Patrick’s Day less than 24 hours away it is only natural that the drink most associated with the holiday would promote itself accordingly. Guinness have released a video showcasing the skills of a sheepdog in rounding up young men like sheep through an obstacle course to promote the association. The sheepdog impressively directs…

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The International Obsessive Compulsive Disorder Foundation have made an extremely clever video to promote OCD awareness. The video is barely a second long, and flashes a message that can only be read if the viewer repeatedly clicks the refresh button, to recreate the experience OCD sufferers may endure. The campaign cost practically zero dollars to…

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Sony have released the eight-generation handheld portable console, the PS Vita, and along with it, a commercial that truly defines the aura of PlayStation. Playstation commercials are renowned for their mixture of fantasy infused with reality in a surreal fashion, underlined by a philosophical-laden narration. This new advertisement continues this trend, with the characters breaking…

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