Starbucks UK recently became the victim of a Twitter backlash when they tweeted an update that included the hashtag “#spreadthecheer”. This hashtag was then used by Twitter users to tweet messages highlighting Starbucks’s commitment to taxation – whereby the franchise pays a mere £8.5 million on profits of £300 billion. This is similar to McDonald’s…

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The author of Socialnomics, Erik Qualman, has released the fourth installment of his video showcasing the rapid growth of social media’s influence in our lives with Social Media Revolution 2013. Backed by the familiar theme of Fatboy Slim’s ‘Right Here, Right Now’, the video highlights new and updated facts and stats regarding the relationship of…

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Over the weekend, Facebook founder Mark Zuckerberg let his 15 million subscribers on Facebook know that he was grilling a Fred’s Steak with the aid of an app that keeps track of food’s temperature and lets you know what else is being grilled around the world, called iGrill. iGrill was a moderately successful start up…

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The number of friends the average person has on Facebook is roughly between 200 and 250 friends. However, the likelihood is that your are very good friends with 10, good friends with 50, and most likely polite acquaintances with the rest, with whom you would have hardly any interaction with in real life or on…

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After escorting the Queen to the London Olympics opening ceremony, James Bond has had his profile raised even higher with the trailer for the latest film in the franchise, Skyfall, being released this week. The two-and-a-half minute trailer reveals some possible information about the film, including the faux-death of James Bond at the start, similar…

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A new game for Facebook is currently being produced by Austrian and San Franciscan developers and entrepreneurs that aims to teach people how to manage their finances more efficiently in the real world. Kicked Out is the creation of Katharina Norton after she realised how much of a burden financial illiteracy has become for young…

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Over the coming weeks, Facebook shall be making some radical changes to its Events page, with a new calender-style layout. The new look will give an overview of one month of events on the same screen shot, which is far more compact than the previous scrolling style layout. It will also give the user the…

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Twitter have invested in improving the user experience of the site recently, by targeting the search functionality of the social media platform. Similar to Google’s auto-complete function, Twitter have added the feature which has a faded full version of the phrase or person you might be looking for as you type, as well as pop-up…

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BMW Canada have made a slick advert for their ‘Bullet’ series, where the car in question mirrors the actions of an actual bullet. The commercial switches between the large revving sound of the car as it drives out of the chamber into glass objects and bursts balloons, upon which the action slows down to show…

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Toyota promoted their car, the Etios, in a fun way that includes social media and guerrilla marketing in South Africa. They set up a “Smile Machine” in front of an empty shop window, that would dispense a sweet to passerbys who tweeted what makes them smile with the hashtag, #etiossmile. Once the tweet was digested…

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