Ever since Isaiah Mustafa asked female viewers to look at him, then at their partners, then back to him, Old Spice ad campaigns have been anticipated with much expectation and delight. The latest line in hilarious commercials produced by the scent brand is based around self-confidence, or more accurately, ‘smellf-confidence’. In the new commercial, an…

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A recent study into visitor-to-lead conversion rates on the major social networks, and, as expected, LinkedIn was found to be the clear leader in this field. Also known as “the Facebook for Business”, LinkedIn had a conversion rate of 2.60%, almost four times higher than Facebook and Twitter. David Leerman Scott, the man who spearheaded…

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In the modern social media world we live in, many stories come, and many stories go. Attention spans are fleeting, and what could be talked about be everyone last month could be forgotten by almost all by today. This may well be the case for the subject of Kony 2012, the campaign to make Joseph…

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His style is impetuous, his defence is impregnable and his social media presence is remarkable. Mike Tyson, the former heavyweight boxing sensation, infamous for his actions outside of the ring as much as in it, has seemed to find much solace in social media. He has 2 million subscribers to his Facebook page, almost 2…

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Belgian TV station Telenet recently highlighted their knowledge of drama with a superbly-executed guerilla campaign putting their knowledge into action. In a small town in Belgium, a red button on a pedestal was placed in the middle of the town square, with a sign pointing to it asking for the button to be pressed for…

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Wilo have choosen IDF Marketing as their Digital Marketing partner. With our teams experience in the clients sector we will deliver a Digtal Marketing campaign for Wilo that will engage with their existing client base and attract new customers to the brands products. With every Digital Marketing Campaign the IDF Marketing team take the following…

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Cornstore Restaurants have choosen IDF Marketing as their Digital Marketing partner. With our teams wealth of experience in the hospitality sector with clients such as Dominos, We will deliver a Digtal Marketing campaign for the Cornstore that will: 1. Increase exposure for the brand to their target market 2. and most importantly increase local traffic…

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It was a great experience for IDF Marketing to meet the members of the RJI (Retail Jewellers Ireland) last Sunday in the Heritage Hotel, Killenard, County Laois. IDF Marketing delivered a Social Media talk on Digital Marketing Strategy for the Jewellers in Ireland and the to dos and dont’s of Social Media. We look forward…

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Madonna is one of the few high-profile celebrities not to have an official Twitter account, despite having 9 million subscribers on her Facebook page. However, this week she opened her Twitter account in a Q&A session with her fans, in order to promote her 12th studio album, MDNA. The account (@MadonnaMDNAday) accumulated almost 40,000 fans…

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A recent study, focusing on social media influence, has found that social media influence-trackers like Klout do not really measure influence like they would claim to do. The report’s founder, Brian Solis, says a user’s social media score actually measures the “capacity to influence.” This contradicts Klout’s claims that it has an algorithm to measure…

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