A new social media campaign is challenging people to live on $1.50 worth of food a day, in an attempt to recreate this budgetary situation that 1.4 billion people on earth must live through, and ultimately raise awareness about such poverty. The campaign is named Live Below the Line and is supported by Australian actor…

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It is always good practice to let your fans know on your business’s Facebook page that they are appreciated and their support is welcomed. Kraft Foods recently paid a huge compliment to their fans who like one of their updates encouraging them to do so, by posting a video of a capella group, The Yellow…

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With the ambition of becoming the first social network to reach 1 billion users, Facebook is well on course to do so with the news that they have now surpassed the 900 million user mark. This is a 45 million rise from February, which has lead social media analysts predicting that Facebook will reach the…

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South African showmakers, Bronx Shoes, have launched a visually impressive campaign that extends from social media into their offline advertising. An interactive billboard in Cape Town displays the face of man, whose ‘beard’ will grow in conjunction with the more likes the Bronx Men’s Shoes Facebook page receives. The person who refers the most friends…

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American beer company New Belgium revealed in a recent survey of their 400,000 Facebook fans, Twitter followers and Youtube subscribers that each customer spends an average of $260 on their products each year. This works out to be $50.7 million from their entire Facebook fan-base, which is an incredible return from their annual social media…

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In a new study conducted by GMR Marketing, it was revealed that sports fans are ten times more likely to check news regarding their favourite sport or team online rather than sports radio, and over three times more likely than finding out via TV. In the majority of these cases, it is not internet sports…

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