Unicef Sweden recently created a marketing campaign with advertisements that draw attention to the very lack of power that Facebook Likes have. The series shows people who are poor and suffering in various countries who try and operate through the system of Facebook likes, to no avail. Unicef then ends the videos telling you that Likes…

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Small businesses are continuing to increase their spending in areas of social media and digital marketing, so says new research by AT&T. AT&T based the information and the trends on a survey of over 1,000 small businesses. The research has shown that roughly two-thirds of small businesses have decided to spend as much or more…

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Tuesday the 16th of April saw Facebook Home begin it’s unveiling to the wider world outside of the United States. The Android devices that can accept the software are still limited however, including the HTC One X, X+, Samsung Galaxy S 3, and Samsung Galaxy Note 2. It will later grow with Samsung and HTC…

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Facebook is seeking buckets and buckets of money in order for companies to put up video ads on the social network. The ads will appear on newsfeed during this summer, possibly as early as June. Facebook initially is asking for millions as commitments for each video ad. The social network is estimating making 4 million…

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Facebook has recently surprised us all once again by changing the policies that it has in regards to business pages. This is a great thing for brands that want to experiment more with their Facebook timeline cover photo, because a lot of restrictions that have previously bogged down the service have been removed and replaced…

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Facebook has recently pitched an advertising opportunity. Facebook has proclaimed that they can offer businesses the chance to focus on who their actual customers are, and a method to fully apply their marketing strategy to, beyond analytics. They can target making advertisements appear on the walls of those who are most likely to be swayed…

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Domino’s Pizza has recently reached 8 million fans on Facebook, and so to say ‘Thank You’, they recorded and drew out the words using actual domino art and the power of YouTube. The video is not necessarily viral- posted on Domino’s video channel with roughly 35,000 views at the time of writing this article. However,…

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About a week ago, Facebook in a press conference showed the world what the new web design for Facebook will look like. There was a lot of speculation about larger pictures and multiple news feed, but the design is actually a lot more minimalistic than most people had at first believed. You can see it for…

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Facebook may be changing their web design. They have introduced a different Facebook wall design in New Zealand and parts of the USA, and seems to be using these areas as a testing ground to judge consumer reaction. There are a number of changes that Facebook is bringing in with the new design, including increased…

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Bulmers recently researched the relationship between their fans on Facebook and how it translates into sales for the cider brand. Using a questionnaire app on their Facebook page, they were able to conclude that the average fan contributes £198.64 every year, equal to an extra 80 bottles a year compared to non-fans. This research, carried…

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