Toyota promoted their car, the Etios, in a fun way that includes social media and guerrilla marketing in South Africa. They set up a “Smile Machine” in front of an empty shop window, that would dispense a sweet to passerbys who tweeted what makes them smile with the hashtag, #etiossmile. Once the tweet was digested…

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Vinyl records have drifted in and out of popularity over the past ten years, with their chic image being much more appealing than CDs and tape cassettes. Budweiser and former Black Eye Peas frontman, Will.I.Am, recently came together in a first for marketing; a vinyl magazine ad. The ad contains Will.I.Am’s new single, “Great Times”,…

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Many successful marketing campaigns are based on a simple idea or premise, and makes one wonder how they did not think of it before. Sprite have come up with such an idea, where they have expressed their main selling point of refreshment into a visually impressive marketing stunt, that gets their message across loud and…

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An abandoned house causing a stir is the centre of Lynx’s new campaign for their new range body sprays aimed at both men and women. To the untrained eye the house, located in Sydney, has whitened boards for windows, and not much seems amiss. However, when viewing through special sunglasses, it can be seen that…

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Belgian TV station Telenet recently highlighted their knowledge of drama with a superbly-executed guerilla campaign putting their knowledge into action. In a small town in Belgium, a red button on a pedestal was placed in the middle of the town square, with a sign pointing to it asking for the button to be pressed for…

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In 2007 viral videos were emerging quickly, and the understanding of their influence was registering just as quickly with marketing executives of big-name brands. Heineken were clued in especially, and so created a guerilla campaign that would become a Youtube hit and associate positive sentiment with the brand. In one of the most audacious marketing…

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