Posts Tagged ‘marketing’

The Facebook Boycott

Published 5 days ago May 16th, 2013
Facebook Boycott

Facebook Advertising platform is being boycotted by the following organisations: Progressives United, MoveOn.org, CREDO, Democracy for America, the Daily Kos and the Sierra Club. These organisations are acting against Facebook because of Mark Zuckerberg supporting selective Senators in his company FWD.us’ videos, each of which have displayed messages biased towards specific political action and views. It…

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Anti-Abuse Poster: The Power of Marketing

Published 6 days ago May 15th, 2013
Anti Abuse Poster

This ad to support children who are being abused has recently become subject of widespread acclaim. It was a poster advertisement done by Spanish Marketing agency Grey, and depicts a normal child at first glance, but then when looking up at it from a lower angle, the image becomes that of an injured child, and a…

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Unicef’s ‘Likes Don’t Save Lives’ Campaign

Published 8 days ago May 13th, 2013
Unicefs Likes Dont Save Lives

Unicef Sweden recently created a marketing campaign with advertisements that draw attention to the very lack of power that Facebook Likes have. The series shows people who are poor and suffering in various countries who try and operate through the system of Facebook likes, to no avail. Unicef then ends the videos telling you that Likes…

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App Store to Reward 50 Billionth App Download

Published 11 days ago May 10th, 2013
App Store to Reward 50 Billionth App Download

Apple‘s App Store is going to be reaching 50 billion downloads in the near future, and as a marketing campaign to reach the numbers, they have promised to give the person who downloads the 50 billionth app 10,000 US Dollars to spend in the App Store. Also, the first 50 people to download apps after…

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Small Businesses Continue Push for Digital Marketing

Published 12 days ago May 9th, 2013
Small Businesses continue push for Digital Marketing

Small businesses are continuing to increase their spending in areas of social media and digital marketing, so says new research by AT&T. AT&T based the information and the trends on a survey of over 1,000 small businesses. The research has shown that roughly two-thirds of small businesses have decided to spend as much or more…

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Volkswagon’s Organic Search Ad

Published 21 days ago April 30th, 2013
volkswagons_creative_search_ad

The key marketers at Volkswagon certainly were very clever with their latest online marketing campaign. They used the typical SEO functions to bring their images from 5 different sites together to make an image on Google Search. If you had typed in ‘Ultimate Business Car‘ into Google Search, you would have for quite some time…

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Mobile Ad Revenue More Than Doubled in a Year

Published 27 days ago April 24th, 2013
Mobile Ad Revenue

A recently published report called the IAB (Internet Advertising Bureau’s) Internet Advertising Revenue Report, saw 2012 in review gain a total revenue increase of 15%. In 2011 internet revenue from advertising reached a healthy 31.74 billion US Dollars in the United States alone. In 2012, however, the revenue was a total of 36.57 US Dollars….

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No Advertising on Google Glass

Published 29 days ago April 22nd, 2013
noadsonglass

Google has recently released it’s Google Glass API. Now Developers who are looking into the smart wearable technology have a chance to get their hands dirty and start working on app development for the product. However, though there has been much hype, Google Glass will not be allowing any form of advertising through it’s product….

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Facebook: The High Price of Video Ads

Published 33 days ago April 18th, 2013
facebook_video_ads

Facebook is seeking buckets and buckets of money in order for companies to put up video ads on the social network. The ads will appear on newsfeed during this summer, possibly as early as June. Facebook initially is asking for millions as commitments for each video ad. The social network is estimating making 4 million…

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Google Hangout Marketing

Published 40 days ago April 11th, 2013
Google Hangout Marketing

Google Hangouts, with Glamour Magazine, has recently been repurposed to generate money for the fashion company. They are using the free space of Google Hangouts and the broadcasting capabilities present there in order to fully utilise the resources available. They are creating a series of 9 Hangouts and all but one of them are sponsored…

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