Old Spice have launched their latest social media campaign – one that is aimed at saving the world before it ends (according to the Mayan Calender). The catchily-named “Dikembe Mutombo’s 4-and-a-half-weeks to Save the World” is self-explanatory; the former NBA star is placed into an 80′s style video game with the aim of prolonging Earth’s…

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Old Spice adverts are the among the most eagerly anticipated adverts today, with figures such as Isiah Mustafa and Fabio providing much mirth in recent years. Another famous ambassador of Old Spice’s manly scent is actor and former pro footballer Terry Crews, whose muscled-bound figure has been previously used by Old Spice to promote the…

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Ever since Isaiah Mustafa asked female viewers to look at him, then at their partners, then back to him, Old Spice ad campaigns have been anticipated with much expectation and delight. The latest line in hilarious commercials produced by the scent brand is based around self-confidence, or more accurately, ‘smellf-confidence’. In the new commercial, an…

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