Cameron Montgomery found an Olympic ticket at a train station in North London on the morning of 3 August, but instead of using the ticket himself to attend the Games or sell it (the ticket was worth almost £300), Montgomery decided to try and reunite the ticket with its rightful owner – via Twitter. After…

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Twitter have announced some startling statistics regarding the 2012 Olympics in London, including the fact that 150 million tweets were posted during the 16-day event. Notable tweeting sprees included Usain Bolt’s performances during the 100m and 200m finals, with 80,000 and 74,000 tweets-per-minute (TPM) being registered. This was later eclipsed by the subject of the…

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Before this year’s Olympics in London, the Games were coined as the “first social media Games”, marking the biggest global event of the last four years that everyone would be tweeting and updating their Facebook about. This proved to be very true, with almost every event spending time on the trending topics board, and Olympic-related…

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Olympic organisers have blamed spectators using Twitter and Facebook for jamming the transition of data during the men’s cycling race yesterday. The BBC’s lack of data lead to commentator, former Olympic champion Chris Boardman, to estimating the times of the cyclists using his own watch. According to the Olympic Broadcasting Service the network upon which…

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More and more Olympic-themed commercials are being launched by big name brands at the moment, and Nike have weighed in their new “Find Your Greatness” advert. The video shows that London, where the current Olympics are being held, doesn’t necessarily mean London, England, and because you are not competing in the Olympics officially, it should…

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The number of Olympics-themed commercials are increasing as we get ever closer to the event. GlaxoSmithKline (GSK) have created an exhilarating and captivating advert featuring British sprinter Marlon Devonish as he lines up for a race. Through a combination of stylish camerawork and innovative computer graphics, interspersed with imagery of adrenaline, much tension is built…

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Although Social Media was alive and well at the last Olympics in Beijing in 2008, the concept has exploded especially since. International incidents such as Michael Jackson’s death and Superbowl matches have broken tweet-per-second records on Twitter, and have been broken again since. However, there has not been a global event like the Olympics since…

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When Youtube was first launched, it was a simple video-sharing site, where people could upload their own videos for others to watch and comment upon. It then became the first-stop shop for music videos (and just listening to music in general), film and TV clips, campaigns and breaking stories. Then this was developed further by…

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