YouTube has recently reached a benchmark for it’s user count. The amount of YouTube users has now reached the 1 billion unique users per month mark, making YouTube on par with Facebook, and officially the second highest and most influential social media network. Did you know that nearly one out of every two people on…

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Didier Drogba has bid farewell to his fans through YouTube after his announcement that he would be leaving Chelsea FC this summer. This comes days after a dramatic Champions League final in which Drogba was the hero, scoring a late equaliser against Bayern Munich and then converting the winning spot-kick in the resulting penalty shoot-out….

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Guinness have come up with a stroke of genius in marketing their iconic beverage. By knowing the relationship people have with their phones (especially smartphones) whilst sipping a pint in a pub, they have come up with a unique way of combining the two, and promote their social media channels at the same time. Guinness…

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Many car commercials use humour to get across a point about a feature or several features about their product. In recent times, Volkswagen have been a company that has relied on this form of storytelling, such as The Force commercial that was released at the start of 2011. However, in a new commercial for the…

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A new social media campaign is challenging people to live on $1.50 worth of food a day, in an attempt to recreate this budgetary situation that 1.4 billion people on earth must live through, and ultimately raise awareness about such poverty. The campaign is named Live Below the Line and is supported by Australian actor…

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It is always good practice to let your fans know on your business’s Facebook page that they are appreciated and their support is welcomed. Kraft Foods recently paid a huge compliment to their fans who like one of their updates encouraging them to do so, by posting a video of a capella group, The Yellow…

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An experiment launched by Dee Kim and Bistin Chen, called “Project GoodCry”, seeks to enhance the rating system of YouTube videos by adding an “I Cried” button, which measures the tear-jerking ability of videos through a “5 tears” rating bar. This can be installed if you have Google Chrome as your browser and install the…

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Facebook vendor platform, Payvment, recently conducted a survey of over 100,000 small businesses who had business pages on Facebook. Over 40% of businesses claimed to have used Facebook ads as part of their revenue drive, with 70%  of businesses claiming that they would use Facebook Ads again. It would be interesting to see the results…

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Sometimes, the planets just align, and nothing can go wrong for you. This was certainly the case with Dove recently, as their chocolate gift-sets, which were barely marketed, became the focus of a campaign in China to create a romantic carriage made out of the gift-sets. This came about after Dove announced that it was…

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