The subject of fake social media users was highlighted a few weeks ago when it was revealed that several high-profile brands on Twitter had between 30% and 40% of followers that were fake accounts. More recently, it was revealed that Facebook would be removing fraudulent likes from spambots, malware and fake account users. Facebook have…

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A new online tool has revealed that 41% of @Facebook’s followers on Twitter are fake accounts, with a further 40% of followers being inactive accounts, according to Status People. The @Twitter account itself does not fare much better, with 34% of followers being fake accounts. The Status People have defined spam accounts as accounts that…

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Bulmers recently researched the relationship between their fans on Facebook and how it translates into sales for the cider brand. Using a questionnaire app on their Facebook page, they were able to conclude that the average fan contributes £198.64 every year, equal to an extra 80 bottles a year compared to non-fans. This research, carried…

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According to a recent Reuters study, 43% of British people between 16 and 25 years of age get their news from social media networks, such as Twitter and Facebook, rather than search engines such as Google and Bing. This differs greatly from the over 45 years of age demographic, whereby only 11% receive their news…

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Comedian Louis CK has continued his simple approach to marketing himself online by selling upcoming tour tickets directly from his website, without the need for a middle man such as a company like Ticketmaster. The tickets are at a low $45, which cut out any price hike such as a ticketing service charge. He has…

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South American beer brand Cerveza Andes have come up with an invention to help prevent people from stealing your beer from your fridge. The Andes ‘Camoflager’ is available through the Cerveza Andes Facebook page, and comes in the forms of a butternut squash, a bowl of broccoli, a carton of milk or a loaf of…

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Over the weekend Facebook introduced exciting new changes for administrators managing their Facebook pages by creating new task and access-specific roles for admins. Whilst before there was a ‘once-size-fits’ all option for managing the page, admins can now have different roles related to the level of access they are privileged to, including Manager, Content Creator,…

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Last month Apple released a commercial showing Samuel L. Jackson planning a special romantic dinner with the assistance of his iPhone’s Siri technology. This month, it is John Malkovich who stars as a pondering, deep thinking personality, discussing the meaning of life with Siri. The phone manages to dispense “pretty spectacular” advice to Malkovich, in…

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IDF Marketing is delighted to announce the launch of the Give2Go.ie and  Give2Go.co.uk websites. Give2Go is a Social Network platform where you can create event registrations, payments and charitable donations. The Give2Go.co.uk website has many features and functionalities such as: Administrating funds for selected Charity Beneficiary projects. Finding the very best of achievement and adventure,…

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Every major football tournament is awaited with much anticipation, but not only for the football itself. Much of the excitement comes from the accompanying adverts, most notably Nike’s. This year is no exception, with Nike releasing a new star-laden commercial named “My Time is Now” ahead of the 2012 European Championship. Whilst the message of…

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