In the modern social media world we live in, many stories come, and many stories go. Attention spans are fleeting, and what could be talked about be everyone last month could be forgotten by almost all by today. This may well be the case for the subject of Kony 2012, the campaign to make Joseph…

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To celebrate the 2nd anniversary of the ground-breaking “Tippexperience” YouTube video by Tippex, the correction-fluid specialists have launched a new interactive video experience, which is even more elaborate. The video allows the user to host a party between the bear and the hunter in any year the user wishes. Each viable year manages to use…

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Last weekend, the WWE hosted its annual showcase event, Wrestlemania, and as predicted, the use of social media was intrinsic to its successful buzz-generating campaign. The facts of the aftermath are staggering; 110 WWE-related topics trended on Twitter in 5 hours with the hashtag, “#wrestlemania”, being tweeted 610,000 times. Wrestlemania content on YouTube was viewed…

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In a new commercial Audi goes back to its 1920s roots, and its audaciously-designed car of the period. Paul Jaray’s creation looked like something between the Jetsons’ car and the Batmobile, and its futuristic design was not well received by the public. The video captures this disdain, as the vehicle travels through a small, cynical…

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Madonna is one of the few high-profile celebrities not to have an official Twitter account, despite having 9 million subscribers on her Facebook page. However, this week she opened her Twitter account in a Q&A session with her fans, in order to promote her 12th studio album, MDNA. The account (@MadonnaMDNAday) accumulated almost 40,000 fans…

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When Youtube was first launched, it was a simple video-sharing site, where people could upload their own videos for others to watch and comment upon. It then became the first-stop shop for music videos (and just listening to music in general), film and TV clips, campaigns and breaking stories. Then this was developed further by…

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As Facebook has moves closer and closer to becoming the most prominent online presence for brands, quickly replacing traditional websites, Tesco have accelerated the transition by installing a virtual fitting room app on their Clothing At Tesco Facebook page. The app can be accessed by liking the page, which should beef up its fan count….

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Samsung’s mobile communication division president, J.K. Shin, has revealed that the company aims to sell 380 million handsets and double sales of its smartphones this year. In order to kick-start this dream becoming reality, they have launched the Samsung Galaxy Beam – a smartphone that has the distinctive feature of also being a projector. The…

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American beer company New Belgium revealed in a recent survey of their 400,000 Facebook fans, Twitter followers and Youtube subscribers that each customer spends an average of $260 on their products each year. This works out to be $50.7 million from their entire Facebook fan-base, which is an incredible return from their annual social media…

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In a new study conducted by GMR Marketing, it was revealed that sports fans are ten times more likely to check news regarding their favourite sport or team online rather than sports radio, and over three times more likely than finding out via TV. In the majority of these cases, it is not internet sports…

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