Google will be enhancing AdWords this year in a move that has specific benefits for mobile advertising. Their enhanced campaign will allow Ad Managers to be able to distinguish different bids  and different ads based on the user’s device type, location and time of day. This will be ideal for restaurants and cafes, who can…

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U.S. Vice-President Joe Biden will host a Google+ hangout today to discuss gun control with users of the social media site. People can submit questions the vice-president by replying to Google+ posts from the participants or from the White House Google+ profile. Google+

For those who would like to go on a commercial space flight but do not have the necessary funds to do so, the Lynx Space Academy competition may well be the ticket for you. There are 22 spots up for grabs,  and aspiring astronauts can register their entry at lynxapollo.com. The campaign has been endorsed…

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Disney Pixar have come up with a novel way to promote the prequel to the 2001 film Monsters Inc., Monsters University, by creating a whole college-style website for the University documented in the film. The site features all of the usual hallmarks of traditional college website, such as an academic calender, a campus life section…

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YouTube Rewind Style 2012 showcases all that was famous on the internet in 2012, with the biggest star of all, Korean pop sensation Psy, introducing the video along with Walk Off The Earth. The video concentrates musically on two songs, Psy’s “Gangnam Style” and Carly Rae Jepsen’s “Call Me Maybe”. The fast-paced video stars internet…

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The author of Socialnomics, Erik Qualman, has released the fourth installment of his video showcasing the rapid growth of social media’s influence in our lives with Social Media Revolution 2013. Backed by the familiar theme of Fatboy Slim’s ‘Right Here, Right Now’, the video highlights new and updated facts and stats regarding the relationship of…

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MySpace has gone under a radical transformation recently, with the hope that the social media site can become relevant once again with its slick new design. The site’s decline began in earnest in early 2008, as would-be king Facebook took over as the biggest social media platform on the internet. The new site looks like…

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A new project from Kickstarter takes your Instagram photos from your phone and displays them on to a 600 x 600 pixels screen, which is featured on an Instagram-styled cube. Instacube streams the pictures wirelessly and can toggle through feeds, which creates a living canvas of your photographs. With almost 4 weeks still to go…

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According to a new study by Gartner, global revenues from social media are set to hit almost 17 billion by the end of 2012. EMarketer also concurs with Gartner’s assertion that advertising and social gaming is expected to make up the bulk of that sum, with subscriptions also contributing to the enormous figure. The figure…

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National Australian Bank (NAB) have come up with a very clever and elaborate guerrilla marketing campaign recently, that rewards the honesty of its customers, presumably to reflect the honesty of the bank itself. The way it is executed is a planted pair of sunglasses that is left at the exit of the bank, with the…

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