The key marketers at Volkswagon certainly were very clever with their latest online marketing campaign. They used the typical SEO functions to bring their images from 5 different sites together to make an image on Google Search. If you had typed in ‘Ultimate Business Car‘ into Google Search, you would have for quite some time…

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According to Albert-László Barabási, a Hungarian physicist and researcher, every web-page is only, at most, 19 clicks away from any other. The paper detailing his research appeared in the publication ’The Philosophical Transactions of the Royal Society’ recently. Though this research should be taken with a touch of salt; he counted search engines as a single click,…

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All the team here at IDF Marketing are delighted to announce the launch of the new Limerick Tutorial Centre Website. The Limerick Tutorial College initially called Limerick Tutorial Centre, was established in 1985. At first, its role was very specific. In its first year, it provided tutoring for Leaving Certificate students who were having difficulties…

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Comedian Louis CK has continued his simple approach to marketing himself online by selling upcoming tour tickets directly from his website, without the need for a middle man such as a company like Ticketmaster. The tickets are at a low $45, which cut out any price hike such as a ticketing service charge. He has…

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Coca-Cola have become synonymous with “feel-good” adverts, displaying a great positive brand image throughout their campaigns. Their latest video is par for the course as Coca-Cola have taken CCTV footage capturing all of the good things that people do, which is not usually what CCTV footage is related to traditionally. The footage includes foiled gunpoint…

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Despite Google’s social media venture, Google+, failing to live up to expectations, it has not stopped Google investing in it. The latest step is scrapping the traditional form of Google Places which would list geographical  and service information of businesses, and incorporating it into Google+. The restaurant critic guide, Zagat, has also been integrated into…

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In March 2010, the pinboard-styled social photo-sharing website Pinterest was launched by Ben Silbermann. Nine months later the site had a commendable 10,000 users, but it was in 2011 that Pinterest really began to take off. By January 2012, the site reached 10 million users, the fastest website in history to do so, as well…

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